“Club managers have a significant degree of
input on the attitude and operation of the club, and can impress
their sensibility on the patrons’ experiences. “You
can give them the night you always wanted,” “and that
feels great.” The most enjoyable aspect about being a club
or bar manager is the creativity the profession entails”.
“Most work closely on developing marketing
strategies based around theme nights, entertainment, advertising,
and special events. Financial analysis skills-basic cost benefit
analysis, for the most part-are important for club/canteen and bar
managers to propose interesting yet fiscally sound marketing schemes.
Such events as “Karaoke Nights,” “Jam Sessions,”
and “Saturday Night Live Bands” all are examples in
attracting new patrons”.
“The bar/canteen or club manager must be creative
in these ways without sacrificing the attention to detail that is
the day-to-day nature of the profession. They must be comfortable
with people-from the professionals they work with-accountants, wait
staff, suppliers, and government regulators (including representatives
from the liquor, fire, sanitation, and health departments)-to the
patrons they entertain”.
“Managers must understand local regulations
and accounting procedures to ensure the establishment functions
legally and smoothly. “You have so much to keep track of.
Everything is important,”. Managers must be comfortable claiming
and enforcing authority as the liaison between the membership of
the establishment and the volunteers”.
At the American Legion Post 589 in Salinas Stan Young, known to
many as “Stan the man”, has, indeed, changed what creativity
is all about. You can see him behind the bar stocking beers and
supplies. He can also been seeing playing Karaoke, singing, decorating,
booking events, taking care of vendors, sometimes helping with finances
and overall; taking care of veterans, their families and guests.
Post 589 is unique – the post of the entertainment.
Stan, a veteran and who is also a post officer, is always on the
“look out” for post entertainment. He wants to make
sure that patrons are happy and that they do enjoy themselves at
the post.